Electronic Commerce (E-commerce) refers to the business use of the Internet and allied technologies. Maintaining long-term and profitable customer relationships is the pre-occupation of all progressive local and international businesses. Customers span a whole gamut of organizational stakeholders including consumers of a company’s products and services, employees, shareholders, board members; to name a few. This reader on e-commerce and customer management seeks to throw light on how the Internet is being (mis)applied in the improvement of personal employee and corporate productivities of public and private sector firms operating in Ghana in their bid to maintain fruitful customer relationships. We focus on major industrial sectors like tourism, banking, legal practice, manufacturing, export and education. We also examine the regulatory and environmental readiness for the conduct of successful e-commerce in Ghana and close out with managerial tips for e-commerce adoption in Ghana.
This book is a must-read for all categories of managers in the private and public sectors in Ghana and also offers excellent case material for the teaching of Information Management, Marketing & Strategy related subjects in schools all over the continent of Africa. This reader fills a very important research lacuna by contributing a series of important articles on the intersection of technology and organizational management in Africa.